"The Display Case"


CEO/Founder of Kinda Fit Kinda Fat, LLC

Growing up, I was a chubby, awkward, and nerdy kid. Not being blessed with the talent of athleticism, I struggled with sports, and as a result, I struggled with my self-esteem. It wasn’t until college that I picked up my first weight at the gym which ultimately began my fitness journey.  

The journey, however, was not smooth. I struggled initially with “gymtimidation.” Although a large percentage of gym patrons were friendly, going into the fitness environment with no real athletic background was tough. I was afraid of judgment from others; being afraid that I was squatting “wrong” or looked “weak” and fat. But I continued to show up and slowly learn from whatever fitness resources were available at the time.

Even though my confidence in fitness began to grow slowly, I constantly compared myself to the fitness images I would see on Instagram and other social media platforms, which began a vicious cycle of self-loathing and a growing fear of food. This eventually led to a reverse in my fitness journey, causing me to unknowingly develop eating disorders, dropping my weight to dangerously low levels. It took a lot of time and help for me to climb out of the situation I found myself in and by the time I had recovered, I found myself back at square one with my fitness goals.

I eventually moved on to become a physical therapist, where I learned more about the strength training world which I immediately fell in love with. Naturally, I began to gain more weight and develop a larger build. Even with my increase in “the gainz,” I still heard the little voice in my head telling me I wasn’t good enough. It was then that I began to realize that my constant comparison of others had led to an unhealthy dissatisfaction of myself.

I started KFKF at a time in my life where I began to stop comparing myself to other people and began learning to embrace myself and my own personal fitness journey. Too many times, I would lose confidence in myself when I would fail. I would convince myself that starting over was a wasted effort. 

But you know what? Starting over is part of the process. Whether you find yourself a little heavier than you were a year ago or find that you haven’t achieved the physique you expected, the point is remembering to enjoy the journey. It is a reminder that fitness is for everyone and as such, everyone’s goals and journeys are different. I believe that long term success comes from the belief in the value of one’s self in the present. KFKF reminds me of where I was and the journey it took to get to where I am today.

At the end of the day, it doesn’t matter what you look like on the outside if you are not happy with yourself from the inside first. KFKF is an important reminder that your value in this world is more than just looking at what society depicts as “good.” Life’s too short to waste it hating yourself.

-Dr. Dean, PT, DPT, CEO/Founder of Kinda Fit Kinda Fat, LLC

Meet Our Team

Meet our collective of people driven by their individual passions and the movement of our message.

Chief Design Officer


Chief Creative/Philanthropy Officer


Chief Operations Officer



Chief Business Development Officer



Director of Media



KFKF Bakery

Warehouse Fulfillment



Creative Assistant



Customer Service Manager



Director of Events

Athlete and Ambassador Program Director



Warehouse Operations Manager



Lead Graphic Designer



Graphic Designer


Professional Athletes

Eddie Joe Williams

            Professional Strongman

            2 x Australia's Strongest Man

            The Singing Strongman

Mateusz Kieliszkowski

            Professional Strongman

            Poland's Strongest Man

Sherry Jenix

               Pro Street Fighter Player

               CEO of "E-Fight Pass"

Rathyna Gomer

           ProAm Drifter

           CEO of "The Drift League"

KFKF Sponsored Affiliates

Tess Apinchapong
Powerlifting Athlete

Jayden Juico
Powerlifting Athlete

Gloria Luong

Powerlifting Athlete

Thomas Jackson "TJ"
Powerlifting Athlete

Jennessa Labbate
Powerlifting Athlete

Sarah Wilson
Powerlifting Athlete

Jose Baez
ProAm Strongman

Jessica Doan
Powerlifting Athlete

Daryl Priyono
ProAm Drifter

Elvira  Villasenor
Strongwoman Athlete

Samantha Manassero
Powerlifting Athlete

Sarah Strong

Powerlifting Athlete

Gabriele Burgholzer
Strongwoman Athlete

Sarah Reasoner

Strongwoman Athlete

Erin Palma

Powerlifting Athlete

Neamitupou Tuifua

Rugby Athlete

Kinda Fit Kinda Fat Community

Check out the KFKF community of businesses that we work closely with.

Milk + T

LA base self serve boba company

Rose City Pizza

Locate Pizzeria

Home of the Elote pizza pie 

C3 Productions

Film and Cinematography Production Company 

FUN Artists

Screen-printing and design company 

99 Barbell

Powerlifting Gym

Keeping the team in shape

Casey's Barbershop

All American Barbershop

Keeping the team fresh

Bunjour Bakery

Small Custom Macaron Shop

Located in Laguna Hills

Kreative Tastings

Creative Treats Company

Schedule for your next event

The Drift League

FormulaDRIFT sanctioned ProAm Drift League

E-Fight Pass

International program aiding video game competitors

The Billy Studio

DTLA Multi-Set Creative Studio

Knine Coffee and Strength

Coffee Company looking to provide healthy caffeine