"The Display Case"


Dean

CEO/Founder of Kinda Fit Kinda Fat, LLC


Growing up, I was a chubby, awkward, and nerdy kid. Not being blessed with the talent of athleticism, I struggled with sports, and as a result, I struggled with my self-esteem. It wasn’t until college that I picked up my first weight at the gym which ultimately began my fitness journey.  


The journey, however, was not smooth. I struggled initially with “gymtimidation.” Although a large percentage of gym patrons were friendly, going into the fitness environment with no real athletic background was tough. I was afraid of judgment from others; being afraid that I was squatting “wrong” or looked “weak” and fat. But I continued to show up and slowly learn from whatever fitness resources were available at the time.


Even though my confidence in fitness began to grow slowly, I constantly compared myself to the fitness images I would see on Instagram and other social media platforms, which began a vicious cycle of self-loathing and a growing fear of food. This eventually led to a reverse in my fitness journey, causing me to unknowingly develop eating disorders, dropping my weight to dangerously low levels. It took a lot of time and help for me to climb out of the situation I found myself in and by the time I had recovered, I found myself back at square one with my fitness goals.


I eventually moved on to become a physical therapist, where I learned more about the strength training world which I immediately fell in love with. Naturally, I began to gain more weight and develop a larger build. Even with my increase in “the gainz,” I still heard the little voice in my head telling me I wasn’t good enough. It was then that I began to realize that my constant comparison of others had led to an unhealthy dissatisfaction of myself.


I started KFKF at a time in my life where I began to stop comparing myself to other people and began learning to embrace myself and my own personal fitness journey. Too many times, I would lose confidence in myself when I would fail. I would convince myself that starting over was a wasted effort. 


But you know what? Starting over is part of the process. Whether you find yourself a little heavier than you were a year ago or find that you haven’t achieved the physique you expected, the point is remembering to enjoy the journey. It is a reminder that fitness is for everyone and as such, everyone’s goals and journeys are different. I believe that long term success comes from the belief in the value of one’s self in the present. KFKF reminds me of where I was and the journey it took to get to where I am today.


At the end of the day, it doesn’t matter what you look like on the outside if you are not happy with yourself from the inside first. KFKF is an important reminder that your value in this world is more than just looking at what society depicts as “good.” Life’s too short to waste it hating yourself.


-Dr. Dean, PT, DPT, CEO/Founder of Kinda Fit Kinda Fat, LLC



Meet Our Team

Meet our collective of people driven by their individual passions and the movement of our message.

Meena
Chief Design Officer



 

Chad
Chief Creative/Philanthropy Officer


 

Jon
Chief Operations Officer


 

Alex

Chief Business Development Officer


 

Lindsey

Director of Media


 

Monica

KFKF Bakery

Warehouse Fulfillment


 

Brendon

Creative Assistant


 

Bryan

Customer Service Manager


 

SJ

Director of Events

Athlete and Ambassador Program Director


 

Chris

Warehouse Operations Manager


 

Gian

Lead Graphic Designer


 

Aaron

Graphic Designer


 


Professional Athletes


Eddie Joe Williams


            Professional Strongman


            2 x Australia's Strongest Man


            The Singing Strongman


Mateusz Kieliszkowski


            Professional Strongman


            Poland's Strongest Man


Sherry Jenix


               Pro Street Fighter Player


               CEO of "E-Fight Pass"

Rathyna Gomer


           ProAm Drifter


           CEO of "The Drift League"



KFKF Sponsored Affiliates


Tess Apinchapong
Powerlifting Athlete


Jayden Juico
Powerlifting Athlete


Gloria Luong

Powerlifting Athlete


Thomas Jackson "TJ"
Powerlifting Athlete


Jennessa Labbate
Powerlifting Athlete


Sarah Wilson
Powerlifting Athlete


Jose Baez
ProAm Strongman


Jessica Doan
Powerlifting Athlete


Daryl Priyono
ProAm Drifter


Elvira  Villasenor
Strongwoman Athlete


Samantha Manassero
Powerlifting Athlete


Sarah Strong

Powerlifting Athlete


Gabriele Burgholzer
Strongwoman Athlete


Sarah Reasoner

Strongwoman Athlete


Erin Palma

Powerlifting Athlete


Neamitupou Tuifua

Rugby Athlete


Kinda Fit Kinda Fat Community

Check out the KFKF community of businesses that we work closely with.


Milk + T

LA base self serve boba company


Rose City Pizza

Locate Pizzeria

Home of the Elote pizza pie 


C3 Productions

Film and Cinematography Production Company 


FUN Artists

Screen-printing and design company 


99 Barbell

Powerlifting Gym

Keeping the team in shape


Casey's Barbershop

All American Barbershop

Keeping the team fresh


Bunjour Bakery

Small Custom Macaron Shop

Located in Laguna Hills


Kreative Tastings

Creative Treats Company

Schedule for your next event


The Drift League

FormulaDRIFT sanctioned ProAm Drift League


E-Fight Pass

International program aiding video game competitors


The Billy Studio

DTLA Multi-Set Creative Studio


Knine Coffee and Strength

Coffee Company looking to provide healthy caffeine