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CEO/Founder: Dean

"I was a “fat" kid growing up. In high school, I had a body fat percentage nearing 50%. It wasn’t until college that I began to take fitness more seriously. In spite of my initial motivation, however, I would only go to the gym maybe 2x a week at most mainly due to fear and simply not knowing how to achieve my goals.

I eventually moved on to become a physical therapist. I met a number of wise people ranging from personal trainers and chiropractors to your every day office worker who enjoyed fitness. I became obsessed. I meal prepped religiously, went to the gym >6x a week, and took whatever supplements that promised me beautiful gainz. And it worked. I put in the time and the dedication and was FINALLY able to see my abs for the first time in my life.

Even after achieving these goals, I wasn’t happy. I frequently said no to my friends who wanted to eat the latest food they saw on Facebook or Instagram. I sat quietly drinking my no sugar green tea while my friends enjoyed boba drinks from the latest bubble tea joint. My body was “fit,” but my heart yearned to be “fat.”
Needless to say, that lifestyle didn't last long. I kept my gym routine and ate out more regularly. My abs slowly faded but my strength remained in tact. Was I sad to say goodbye to my abs? Of course. But I was able to find a way to live my life in the moderation that was enjoyable for me.

I started this brand to remind people, including myself, that it is ok to not have the “perfect” body. You don’t have to beat yourself up for grabbing some ice cream or pizza with your friends after you hit the gym. Am I supporting complacency? No. I believe that we should ALWAYS pursue to better ourselves, whether that be fitness or other aspects of life. KFKF is a reminder that no one is perfect. Hit those PRs, make them gainz, and eat that pizza.

My name is Dean and I enjoy benching and occasional midnight food runs and I am a KFKF athlete.” -Dr. Dean, PT, DPT, CEO/Founder of KFKF Apparel