KINDA FIT KINDA FAT X USAW

INSPIRE AND UNITE

The Official Body Diversity Sponsor of USA Weightlifting

KINDA FIT KINDA FAT X USAW

INSPIRE AND UNITE

The Official Body Diversity Sponsor of USA Weightlifting

WE FIRMLY BELIEVE THAT EVERY "BODY" IS WORTHY OF BEING VALUED, RESPECTED AND DESERVING OF EQUAL OPPORTUNITIES AND REPRESENTATION.  Our core mission is to advocate that one's worth is immeasureably more than just skin deep. Bodies from all walks of life, types, shapes, colors and abilities should be celebrated.

WE FIRMLY BELIEVE THAT EVERY "BODY" IS WORTHY OF BEING VALUED, RESPECTED AND DESERVING OF EQUAL OPPORTUNITIES AND REPRESENTATION.  Our core mission is to advocate that one's worth is immeasureably more than just skin deep. Bodies from all walks of life, types, shapes, colors and abilities should be celebrated.

WE FIRMLY BELIEVE THAT EVERY "BODY" IS WORTHY OF BEING VALUED, RESPECTED AND DESERVING OF EQUAL OPPORTUNITIES AND REPRESENTATION.  Our core mission is to advocate that one's worth is immeasureably more than just skin deep. Bodies from all walks of life, types, shapes, colors and abilities should be celebrated.

WE FIRMLY BELIEVE THAT EVERY "BODY" IS WORTHY OF BEING VALUED, RESPECTED AND DESERVING OF EQUAL OPPORTUNITIES AND REPRESENTATION.  Our core mission is to advocate that one's worth is immeasureably more than just skin deep. Bodies from all walks of life, types, shapes, colors and abilities should be celebrated.

WE FIRMLY BELIEVE THAT EVERY "BODY" IS WORTHY OF BEING VALUED, RESPECTED AND DESERVING OF EQUAL OPPORTUNITIES AND REPRESENTATION.  Our core mission is to advocate that one's worth is immeasureably more than just skin deep. Bodies from all walks of life, types, shapes, colors and abilities should be celebrated.

WE FIRMLY BELIEVE THAT EVERY "BODY" IS WORTHY OF BEING VALUED, RESPECTED AND DESERVING OF EQUAL OPPORTUNITIES AND REPRESENTATION.  Our core mission is to advocate that one's worth is immeasureably more than just skin deep. Bodies from all walks of life, types, shapes, colors and abilities should be celebrated.

INSPIRE AND UNITE

Through working with local small businesses, strength gyms, restaurants, sports teams, community members, and other organizations, we continually spark conversation and explore action for body diversity. Although there has been significant development towards a more diverse world in the last few years, we're committed to striving for continued progress by pushing the boundaries individually, as a community, as a team, and as a brand.

DIVERSITY

We are eagerly facing endless challenges when it comes to body diversity and its correlation with size inclusivity. From working to provide and develop size inclusive apparel in an industry where larger sizes are neglected, up-charged, and in many instances, nonexistent, to initiating uncomfortable conversations concerning relationships with food, body diversity, stigmas with mental health, and facing the very controversial views of the immense societal pressures and influences on body image ideals.

Here at KFKF, we continually push to be at the forefront of the fitness industry, working to create an inclusive community where you can be and SHOULD be proud of your body, no matter what stage of the fitness journey. Fitness comes in multifaceted forms, sports, journeys, and body types. You deserve to take up space because this journey transcends beyond just physical attributes alone. As much as society may say otherwise, how you look does not determine your worth or place in your story.

Here at KFKF, we continually push to be at the forefront of the fitness industry, working to create an inclusive community where you can be and SHOULD be proud of your body, no matter what stage of the fitness industry. Fitness comes in multifaceted forms, sports, journeys, and body types. You deserve to take up space because this journey transcends beyond just physical attributes alone. As much as society may say otherwise, how you look does not determine your worth or place in your story.

EVERYONE'S GOALS ARE DIFFERENT, AND WE AIM TO SHOW OTHERS THE IMPORTANCE OF BEING PRESENT AND PROUD OF YOURSELF ALONG EVERY STAGE OF YOUR PERSONAL JOURNEY.

EVERYONE'S GOALS ARE DIFFERENT, AND WE AIM TO SHOW OTHERS THE IMPORTANCE OF BEING PRESENT AND PROUD OF YOURSELF ALONG EVERY STAGE OF YOUR PERSONAL JOURNEY.

EVERYONE'S GOALS ARE DIFFERENT, AND WE AIM TO SHOW OTHERS THE IMPORTANCE OF BEING PRESENT AND PROUD OF YOURSELF ALONG EVERY STAGE OF YOUR PERSONAL JOURNEY.

PARTNERSHIP

With aligning missions, we are excited to partner with USA Weightlifting in tandem with this endeavor. USA Weightlifting has made it a priority to make their sport available to "Anyone, Anwhere", encouraging their community to embrace anyone with a passion for the barbell. As a member of the United States Olympic & Paralympic Committee (USOPC), USAW actively contributes to "building a better and more inclusive world" by inspiring and uniting through Paralympic activities. Moreover, USAW provides various Diversity, Equity, & Inclusion (DE&I) programs, working to ensure that the sport of weightlifting can truly be practiced by anyone regardless of their socioeconomic status, ethnicity, race, religion, abilities, sexual orientation, gender or size.

TOGETHER, WE AIM TO CONTINUALLY STRIVE TO CREATE AND GROW COMMUNITIES THAT FOSTER SAFE AND WELCOMING SPACES THAT TRULY ARE FOR "ANYONE, ANYWHERE".

TOGETHER, WE AIM TO CONTINUALLY STRIVE TO CREATE AND GROW COMMUNITIES THAT FOSTER SAFE AND WELCOMING SPACES THAT TRULY ARE FOR "ANYONE, ANYWHERE".

With this partnership, we hope to increase awareness, support, advocate, and empower for body diversity to be recognized, valued, and respected all around the world for future generations to come.


Upcoming Events


NORTH AMERICAN OPEN SERIES I


March 3-6

USAW NATIONALS
WEEK


June 25 - July 3

NORTH AMERICAN OPEN SERIES 2


SEPT 15 - 18

NORTH AMERICAN OPEN FINALS


DEC 1 - 4