Our Mission

We are a community dedicated to those who love fitness and food. Our mission is to show that you can pursue your personal fitness goals and still enjoy the process. We are committed to creating a community where you can be and SHOULD be proud of your body no matter what stage of the fitness journey you are on.

Hit them PRs. Make them gainz. Eat that donut.

Join the Brand. Join the Message. Join the Movement.

Our Mission

We are a community dedicated to those who love fitness and food. Our mission is to show that you can pursue your personal fitness goals and still enjoy the process. We are committed to creating a community where you can be and SHOULD be proud of your body no matter what stage of the fitness journey you are on.

Hit them PRs. Make them gainz. Eat that donut.

Join the Brand. Join the Message. Join the Movement.

Our Journey


Our Vision and Values

We firmly believe that every body is worthy of being valued, respected, and deserving of equal opportunities and representation. We advocate for a world where one's worth is immeasurably more than just skin deep. Bodies from all walks of life, types, shapes, colors, and abilities should be celebrated.

Everyone's goals are different, and we aim to show others the importance of being present and proud of yourself along every stage of your journey. With collaboration and community as the forefront of our journey, we work together as a team to boldly think outside of the box and uphold standards of continuous improvement, quality, and creativity in all of our baked goods.


Our Promise

We promise to continue striving for progress in pushing the boundaries as a community, as a team, and as a brand. We are eagerly facing challenges when it comes to developing size inclusive apparel in an industry where larger sizes are often neglected, up-charged, and in many instances, nonexistent.

Like you, we are also a work-in-progress. This journey takes patience and persistence, but we are determined more than ever to persevere despite the limitations with current industry standards. With the help of our community, we proudly promise to stay committed to improving and exploring action to provide more size inclusive products for every body.

LEARN MORE ABOUT OUR VALUES


Our Community

We continually strive to create and grow communities that foster safe and welcoming spaces for every body. Through collaborating with local small businesses, strength gyms, sports teams, community change-makers, and organizations with aligning values, we are able to create a lasting impact for our communities together.

We are dedicated to serving our community. We are always listening -- whether it's new design ideas, suggestions, or concerns, we strongly value and appreciate your feedback!

Our Journey


Our Vision and Values

We firmly believe that every body is worthy of being valued, respected, and deserving of equal opportunities and representation. We advocate for a world where one's worth is immeasurably more than just skin deep. Bodies from all walks of life, types, shapes, colors, and abilities should be celebrated.

Everyone's goals are different, and we aim to show others the importance of being present and proud of yourself along every stage of your journey. With collaboration and community as the forefront of our journey, we work together as a team to boldly think outside of the box and uphold standards of continuous improvement, quality, and creativity in all of our baked goods.


Our Promise

We promise to continue striving for progress in pushing the boundaries as a community, as a team, and as a brand. We are eagerly facing challenges when it comes to developing size inclusive apparel in an industry where larger sizes are often neglected, up-charged, and in many instances, nonexistent.

Like you, we are also a work-in-progress. This journey takes patience and persistence, but we are determined more than ever to persevere despite the limitations with current industry standards. With the help of our community, we proudly promise to stay committed to improving and exploring action to provide more size inclusive products for every body.

LEARN MORE ABOUT OUR VALUES


Our Community

We continually strive to create and grow communities that foster safe and welcoming spaces for every body. Through collaborating with local small businesses, strength gyms, sports teams, community change-makers, and organizations with aligning values, we are able to create a lasting impact for our communities together.

We are dedicated to serving our community. We are always listening -- whether it's new design ideas, suggestions, or concerns, we strongly value and appreciate your feedback!

Message From The Founder

Dean Tangalo

CEO/ Founder

Dean Tangalo

CEO/ Founder

"I believe that long term success comes from the belief in the value of one’s self in the present."

Expand Story

Meet The Team

Our team is at the heart of everything we do. Read more more about our stories with just a click!

Meena

Chad

Jon

Alex

Mony

Gian

Swilly

Potato

Brendon

Breane

Matt T.

Hanna

Jeannie

Ian

David

Matt S.

FILLER

FILLER

Our Values

We firmly believe that every body is worthy of being valued, respected, and deserving of equal opportunities and representation.

Body Diversity

Community

Who We've Baked With

Announcements/Events


Shaw Classic

August 13-14

(sponsoring event)

The World’s Strongest Athletes come to the Budweiser Events Center August 13-14, 2022, for The Shaw Classic, a two-day competition of ultimate strength! Witness these incredible athletes Lift Cars, Pull Trucks, Deadlift Tires, and much more! Be part of this inaugural event at the Budweiser Events Center.


DTLA Proud

August 27-28

DTLA Proud is a non-profit organization that strengthens and empowers the local LGBTQ+ & ally community in Downtown Los Angeles through visibility, volunteerism, partnerships and events. Founded by a grassroots group of local residents, business owners, community leaders and nightlife promoters, we were born from the idea that together we could create an all-inclusive community that represents the diverse LGBTQ+ population that lives, works and plays in the thriving heart of the city of Los Angeles.