Our Mission

We are a community dedicated to those who love fitness and food. Our mission is to show that you can pursue your personal fitness goals and still enjoy the process. We are committed to creating a community where you can be and SHOULD be proud of your body no matter what stage of the fitness journey you are on.

Hit them PRs. Make them gainz. Eat that donut.

Join the Brand. Join the Message. Join the Movement.

Our Mission

We are a community dedicated to those who love fitness and food. Our mission is to show that you can pursue your personal fitness goals and still enjoy the process. We are committed to creating a community where you can be and SHOULD be proud of your body no matter what stage of the fitness journey you are on.

Hit them PRs. Make them gainz. Eat that donut.

Join the Brand. Join the Message. Join the Movement.

Our Journey


Our Vision and Values

We firmly believe that every body is worthy of being valued, respected, and deserving of equal opportunities and representation. We advocate for a world where one's worth is immeasurably more than just skin deep. Bodies from all walks of life, types, shapes, colors, and abilities should be celebrated.

Everyone's goals are different, and we aim to show others the importance of being present and proud of yourself along every stage of your journey. With collaboration and community as the forefront of our journey, we work together as a team to boldly think outside of the box and uphold standards of continuous improvement, quality, and creativity in all of our baked goods.


Our Promise

We promise to continue striving for progress in pushing the boundaries as a community, as a team, and as a brand. We are eagerly facing challenges when it comes to developing size inclusive apparel in an industry where larger sizes are often neglected, up-charged, and in many instances, nonexistent.

Like you, we are also a work-in-progress. This journey takes patience and persistence, but we are determined more than ever to persevere despite the limitations with current industry standards. With the help of our community, we proudly promise to stay committed to improving and exploring action to provide more size inclusive products for every body.

LEARN MORE ABOUT OUR VALUES


Our Community

We continually strive to create and grow communities that foster safe and welcoming spaces for every body. Through collaborating with local small businesses, strength gyms, sports teams, community change-makers, and organizations with aligning values, we are able to create a lasting impact for our communities together.

We are dedicated to serving our community. We are always listening -- whether it's new design ideas, suggestions, or concerns, we strongly value and appreciate your feedback!

Our Journey


Our Vision and Values

We firmly believe that every body is worthy of being valued, respected, and deserving of equal opportunities and representation. We advocate for a world where one's worth is immeasurably more than just skin deep. Bodies from all walks of life, types, shapes, colors, and abilities should be celebrated.

Everyone's goals are different, and we aim to show others the importance of being present and proud of yourself along every stage of your journey. With collaboration and community as the forefront of our journey, we work together as a team to boldly think outside of the box and uphold standards of continuous improvement, quality, and creativity in all of our baked goods.


Our Promise

We promise to continue striving for progress in pushing the boundaries as a community, as a team, and as a brand. We are eagerly facing challenges when it comes to developing size inclusive apparel in an industry where larger sizes are often neglected, up-charged, and in many instances, nonexistent.

Like you, we are also a work-in-progress. This journey takes patience and persistence, but we are determined more than ever to persevere despite the limitations with current industry standards. With the help of our community, we proudly promise to stay committed to improving and exploring action to provide more size inclusive products for every body.

LEARN MORE ABOUT OUR VALUES


Our Community

We continually strive to create and grow communities that foster safe and welcoming spaces for every body. Through collaborating with local small businesses, strength gyms, sports teams, community change-makers, and organizations with aligning values, we are able to create a lasting impact for our communities together.

We are dedicated to serving our community. We are always listening -- whether it's new design ideas, suggestions, or concerns, we strongly value and appreciate your feedback!

Message From The Founder

Dean Tangalo

CEO/ Founder

Dean Tangalo

CEO/ Founder

"I believe that long term success comes from the belief in the value of one’s self in the present."

Expand Story

Meet The Team

Our team is at the heart of everything we do. Read more more about our stories with just a click!

Meena

Chad

Jon

Alex

Mony

Gian

Swilly

Potato

Brendon

Breane

Matt T.

Hanna

Jeannie

Ian

David

Matt S.

FILLER

FILLER

Our Values

We firmly believe that every body is worthy of being valued, respected, and deserving of equal opportunities and representation.

Body Diversity

Community

Who We've Baked With

Announcements/Events


CyclePaths presents Happily Ever After

West Hollywood, CA

October 22 | 3PM - 7PM

(sponsoring event)

The talented CyclePaths are back at HEART West Hollywood for a trip around Walt Disney! We've been partnering up with this amazing team for the last few years and this show NEVER disappoints. Hosted by Bearonce Knows, the CyclePaths have a developed reputation for producing the most spectacular show! Proceeds from this event will help raise money and awareness for AIDS/Lifecycle, a 545-mile bike ride benefiting San Francisco AIDS Foundation & Los Angeles LGBT Center.


CRST Foundation presents Deadlift For Charity

Los Alamitos, CA

October 29 | 10AM - 12PM

(sponsoring event)

As an advocate for mental health and fitness, we are excited to partner with Project Resilience for their 2nd Annual Deadlift for Charity Event! This exciting event will be hosted by Raw Performance Gym with fundraising efforts from all entries and donations going towards the CSRT Foundation, a nonprofit that directly funds a psychotherapy program where veterans receive integrated psychology and strength training to trest Post Traumatic Stress Disorder from combat!


Halloween Costume Party with Hopnonymous Brewing Co.

San Diego, CA

October 29 | 3PM - 10PM

Come join us for our first community event in San Diego, CA with our friends at Hopnonymous to celebrate our BREW-tiful collaboration with some mouthwatering beers! Since 2018, this brewery has been "Saving the City from Thirst" and recognized for their award winning craft beers and best customer service. We'll be also selling our exclusive collaboration shirt from 3PM - 7PM. We couldn't be more stoked to meet more of our community and take some awesome group pitchers, have group hugs, and enjoy some group chugs! (This event is FREE, costumes are highly encouraged.)